They’ve become household names over the last few years and won nearly a quarter (7) of Britain’s 29 gold medals in the 2012 Olympic Games.
Wiggins, Hoy, Cavendish, and Laura Trott – they are our new national heroes, our two-wheeled warriors riding to victory on the track, road or in the triathlon.
Sir Chris Hoy and Jason Kenny are the most successful British Olympians in history. They have both won six gold and one silver medal each in track cycling.
Sir Bradley Wiggins isn't far behind them with five gold medals. Laura Trott became the most successful female Olympian with four gold medals.
Britain became the hottest cycling nation in the world. But how did it happen? Just how did Britain become so good at cycling??
Tour de France
The accolades don't stop at the Olympics.
Sir Bradley Wiggins was the first British winner of the Tour de France in 2012. Chris Froome bagged multiple victories in the race, winning in 2013, 2015, 2016 and 2017.
The gauntlet then passed to cyclist Geraint Thomas in 2018. As a result, he also won the BBC Sports Personality Of The Year.
In December 2018, Sky, the British media company, announced that it would end its sponsorship of the cycling team after the 2019 season.
It was announced that Ineos, a British chemicals company owned by Sir Jim Ratcliffe, would take over as the team's sponsor from May 1, 2019, at which point it officially became Team Ineos and, in August 2020, Ineos Grenadiers.
Like so many major sporting decisions, sponsorship is a duel-edged sword. The money is fantastic, and it comes with great brand recognition, but when the powers that be pull the plug on funding, teams run the risk of falling by the wayside.
Thankfully, even though Sky decided to end its sponsorship as part of a broader strategic shift within the company, Sir Jim Ratcliffe saw an opportunity to continue the legacy and success of the team.
The team rebranded as Ineos Grenadiers, continued to perform at a high level, winning the 2019 Tour de France with Egan Bernal.
The new sponsorship led to a rebranding, but the team's core structure, management, and roster remained largely the same, allowing them to maintain their competitive edge in the sport.
Overnight Success?
It may seem that our cycling success came from nowhere, but that isn’t the case.
British cyclists have been increasingly successful since winning three track cycling medals, including Jason Queally’s gold, at the Sydney Olympics in 2000.
We did even better at the 2004 Games in Athens, where we won two gold medals, with British riders dominating world championships and World Cups, including seven golds at the 2007 world championships.
“Great Britain is probably the only professional track team. The rest are amateur.”
So how have we got to where we are today – arguably the leading cycling nation in the world?
Well, it all started nearly 20 years ago when British Cycling launched its world-class performance plan. That was thanks to a huge wad of lottery cash and was a new initiative aimed at spotting and nurturing cycling talent.
Through schools and youth programs and the construction of the Manchester Velodrome, built for the 2002 Commonwealth Games, the plan was underway.
Lottery Funding & Olympic Medals
Crucially a decision was taken very early on to focus on track racing rather than professional road cycling events like the Tour de France.
Racing on the track is more easily controlled than road racing. Plus, high performance would be required to achieve the targeted wins required to ensure sustained and increased funding from the lottery.
It was an easy decision to make. Quite simply, track racing had the biggest potential for winning Olympic medals, and this was what everyone wanted.
The seven cycling track golds in Beijing reinforced it. It was the first sign of British cycling dominance, with Team GB’s cyclists bringing home 14 of the total medals available.
Of course, the Government might claim some of the credit for our rider’s success and always point out the importance of National Lottery funding.
Britain's elite competitors are funded to the tune of more than £5m a year. This funding supports around 22 riders, enabling them to train full-time at facilities like the Manchester Velodrome.
The funding is part of a broader investment strategy by UK Sport, which allocates resources based on four-year cycles aligned with the Olympic and Paralympic Games.
This investment helps cover living and training costs, allowing athletes to focus entirely on their sport and comes in the form of Athlete Performance Awards (APAs), designed to support athletes who are likely to achieve medal success.
The funding has been a game-changer for British cycling, contributing to the development of world-class training programs, hiring top coaches, and investing in cutting-edge technology and sports science.
But there’s much more to Britain’s cycling success than just cash.
Inspirational Leaders
Peter Keen CBE was the special advisor for performance at UK Sport for the 2012 London Olympics.
He is credited with masterminding Britain’s move from cycling’s 13th-ranked nation to where we are today.
Alongside Keen was cycling coach Dave Brailsford CBE, who was in charge until 2014. He left the role to focus on broader responsibilities within Ineos, particularly involving their sports ventures, including Manchester United and OGC Nice.
Both inspirational leaders recruited some of the world's best coaches and sports scientists to their teams. Brailsford oversaw Bradley Wiggins, Chris Froome and Geraint Thomas’ Tour De France victories.
However, it was Chris Boardman’s gold at the 1992 games in Barcelona that became the starting point for the sustained and focused campaign by Keen and Brailsford. His success led the British team into the cycling force they have become.
Of course, top quality, superbly maintained, innovative kit plays an important part in our success.
Except for the final day of his winning Tour de France, Bradley Wiggins spent the race on a hand-built, carbon-fiber framed Pinarello Dogma 2.
Pricing for a kit like this can vary greatly, but a reasonable estimate for this type of bike would be around the £10,000 mark.
Team Sky/Ineos Grenadiers Success
Lottery funding, backing from Sport England in promoting grassroots cycling, and the focus of UK Sport on supporting elite athletes have all been critical in the process.
But many believe that the biggest breakthrough – particularly regarding our success in the Tour de France – was Team Sky.
Formed in 2009, Team Sky provided training, support, and financial backing for Wiggins, Froome, and Cavendish.
However, the media giant decided not to renew its team sponsorship, and it was renamed as Ineos Grenadiers from August 2020.
And let’s not forget the dedication of the riders themselves. Most have been riding since childhood, and their years of training show on the track.
Bradley Wiggins tells a story about how, as a 12-year-old, he sat and watched Boardman take gold in Barcelona on television. Wiggins says that as soon as the race was over, he jumped on his own bike and pretended that he was Boardman, racing around his neighbourhood, even commentating on himself as he cycled.
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Identity is strong for Team GB, and the advantage of the cyclists training and working together at the National Cycling Centre in Manchester should not be dismissed.
There’s no substitute for living, eating, and breathing your sport, and that’s just what our cyclists do.
Our success is not good fortune, nor is it a flash in the pan. It’s about finding good riders, nurturing and training them as well as providing facilities and support that are second to none.
It’s about vision, leadership, and continual focus. The British cycling teams seem to have it in spades prompting Frenchman Arnaud Tournant, one of the world's great cyclists, to say: “Great Britain is probably the only professional track team. The rest are amateur.”
