Technology has changed the way we do everything. From ordering a pizza to buying clothes online, everything can be done online. Smart devices are giving us more control in life, and online casinos have negated the need to visit a real casino.
Some people assume that technology is taking over people’s lives and making people lazy. Though this is true to some extent, technology is also helping people to focus on enhancing their skills.
It was proved in a recent survey in which it was found that 70 percent of online casinos are considering adopting skill-based games to attract new customers. The survey was conducted by a California based firm and asked top executives of over 100 casinos about their top priorities, challenges and the role played by skill-based games in the future of casino gaming.
For people who are unaware, skill-based games are games that have an arcade-style play or are games that come with skill components. The target demographic of most respondents over the next five years was Generation X as people who belong to this generation were financially established. Only 22 percent of respondents were focusing on targeting the people belonging to the Millennial generation.
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Why Skill-Based Games Are in Demand?
When asked about the challenges skill-based games in an online casino solve, 67 percent respondents said that these kinds of games appealed to a new generation of gamblers. 46 percent stated that they enhanced the attractiveness or appeal of a casino by diversifying the product offering and 34 percent mentioned that skill-based games generated new revenue.
Respondents who were associated with casinos that already offered skill-based games highlighted the benefits they were enjoying after adopting skill-based games. More than 80 percent stated that skill-based games offer a different player experience while nearly 40 percent said that these games add a unique marketing element.
Highlighting the concerns associated with the adoption of skill-based games, 34 percent of the respondents said that they had concerns regarding jurisdictional or legal requirements, 30 percent had doubts regarding the appeal to patrons while 17 percent confessed that they lacked knowledge of skill-based games.
About 45 of percent respondents thought that adding skill-based games will help in increasing the profits while 29 thought that it would help on extending player demographics. As revenue and expansion are usually pain points for most casinos, skill-based games could be a boon for them. Increase in revenues of the casinos is a boon for the government as well because it increases the amount of betting, gaming and lottery duty that was around £2.8bn in 2016.
The Change
Right now, a lot of importance is being given to slot machines as they help in earning a good chunk of the total revenue, but many gamblers are getting bored of simply pushing a button in order to win a prize. They want something better and skill-based games can potentially be the perfect answer.
The Future
Though most casino executives know that they need to target Generation X, the generation that grew up playing video games, many are thinking even ahead. Many casino executives want to gain an edge to ensure that they not only attract the current but the future generations of gamblers to their doors as well. The executives are well aware of the fact that the upcoming generations would be more tech-savvy than any generation of the present time is.
So, it is quite clear that the executives know what the current and future generations want and are trying their best to enhance the gaming experience of every player.